Marketing is an interdisciplinary subject centered on "consumer demand insight", integrating economics, psychology, management and information technology. It aims to achieve value connection between enterprises and consumers through means such as market research, strategy formulation and communication execution. Unlike simple "sales", marketing places more emphasis on market analysis in the early stage (such as building user profiles), strategy design in the middle stage (such as product positioning and pricing models), and brand communication in the later stage (such as social media marketing), covering the entire chain of business activities. The major not only covers traditional marketing theories (such as the 4P theory and SWOT analysis), but also focuses on new paradigms in the digital age (such as private domain traffic operation and AI marketing prediction), and is one of the core driving forces for enterprises to achieve business growth.  

(1) Non-Chinese citizens who abide by the laws and regulations of the Chinese government, are physically and mentally healthy, and hold valid ordinary passports of foreign countries; Ii) Educational qualifications and age requirements for applicants

Undergraduate students: High school graduation or equivalent is required, with an age range of 18 to 30 years old (as of September 1, 2025).

2. Master's degree candidates: Must hold a bachelor's degree and be no older than 45 years old (as of September 1, 2025).

3. Doctoral candidates: Must hold a master's degree and be no older than 50 years old (as of September 1, 2025).

4. Preparatory students and visiting students (one-year program) : Age should not exceed 50 years old (as of September 1, 2025). (III) Language Proficiency Requirements:

All undergraduate, master's and doctoral students in our university are mainly taught in Chinese. Applicants' Chinese proficiency must reach level 4 of the International Chinese Proficiency Standard (hereinafter referred to as HSK), and the validity period is within two years. Applicants whose previous academic stage was taught in Chinese can be exempted from submitting the HSK Level 4 certificate, but they must provide proof that Chinese was the medium of instruction.

2. Doctoral students can choose to be taught in English (except for the major of Ship and Ocean Engineering). Applicants for programs taught in English are required to provide an English proficiency certificate. Applicants whose official language is English are exempt from the English proficiency certificate. Other applicants are required to achieve a TOEFL score of 80 or above, an IELTS score of 6.0 or above, or provide a certificate of equivalent English proficiency.

For majors where Chinese is the medium of instruction, students' Chinese proficiency must reach the HSK Level 5 standard upon graduation. For majors where English is the teaching language, undergraduate students are required to have a Chinese proficiency level of HSK Level 4 upon graduation, while master's and doctoral students are required to have a Chinese proficiency level of HSK Level 3 upon graduation.

(4) Economic guarantee requirements

Applicants are required to submit the "Financial Guarantee Letter for International Students of Jimei University", providing a guarantee proof sufficient to cover the tuition fees, accommodation fees, and living expenses for studying in China. At the same time, submit the work certificate and a copy of the passport of the financial guarantor.

1. "Admission Application Form for International Students of Jimei University"

2 Copies of passport and visa pages (ordinary passport, valid until after October 31, 2025)

3.2-inch color ID photo with a white background

4. High school graduation certificate and high school transcript, which have been notarized by the local authoritative notary office or authenticated by the Chinese embassy abroad

5 A certificate of HSK level 4 or above in the New Chinese Proficiency Test

6. A recommendation letter from a teacher, including the detailed contact information of the recommender

7. Study Plan in China

8. A certificate of no criminal record, issued within the last six months

9. The "Financial Guarantee Letter for International Students of Jimei University", the guarantor's work certificate and a copy of the passport/ID card

10. "Physical Examination Form for Foreigners", issued after February 1, 2025

11. Students whose parents or one of them is a Chinese citizen, or who have emigrated abroad themselves, must submit the original entry and exit records of the student within the last four years (up to the end of the application period) issued by the entry and exit administration department