Tourism management is an applied discipline that integrates knowledge from multiple fields such as management, economics, sociology, and geography. It focuses on the operation, planning, service, and development of the tourism industry and serves as the core of its research. It centers on "people, events, and objects" in tourism activities, aiming to cultivate professional talents with comprehensive tourism industry literacy, management capabilities, and innovative thinking, to meet the demand for high-quality practitioners in the rapidly developing global tourism industry.

I. Core Research Areas

The research scope of tourism management is extensive, covering the entire chain of the tourism industry, mainly including: 

Tourism Management: Involves the operation management of tourism-related enterprises such as hotels, travel agencies, scenic spots, and airlines, including human resource management, marketing, customer relationship maintenance, financial management, etc.

Tourism Planning and Development: Studies the planning and development of tourist destinations (such as cities, rural areas, natural scenic spots), resource development and protection, and balancing tourism economic benefits with ecological and cultural sustainable development.

Tourism Service and Reception: Focuses on optimizing the tourism service process and improving service quality, including standardized and personalized services in specific scenarios such as tour guide services, hotel receptions, and exhibition services.

Tourism Market and Marketing: Analyzes tourist consumer behavior and market trends, formulates promotion strategies for tourism products (such as routes, experience programs), covering online and offline marketing, brand building, etc.

Tourism Policies and Regulations: Studies the laws, regulations, and policy orientations of the tourism industry, as well as cross-cultural communication, immigration management, and other issues in international tourism.

Smart Tourism: Combining technologies such as big data, artificial intelligence, and the Internet of Things, explores the digital transformation of the tourism industry, such as online booking platforms, intelligent tour guides, and tourist flow monitoring systems in scenic spots.

1. Non-Chinese citizens holding valid foreign passports and having an educational qualification equivalent to a high school diploma in China or above;

2. Age range: 16 - 30 years old (Applicants under the age of 18 must provide legal documents from their guardians in China);

3. For applications for non-Chinese language majors, one must pass the HSK-4 test and the professional entrance examination.

1. Professional Study Application Form (available for download online or to be picked up at the office)

2. High School Diploma and Transcript

  ① Original in Chinese or English with the school's seal and signature, or a notarized translation in Chinese or English.

  ② For recent graduates, the original expected graduation certificate issued by the school can be provided first.

3. Copy of HSK Certificate

4. Copy of Passport

5. For applicants under 18 years old, legal documents from the guardian in China must be provided.

6. For applicants applying for art-related majors in the art school, the original of recent works must be provided.